News Review
Major Community Branding Campaign to Launch May 18
Posted Date: 5/17/2017

Evansville and our region has got it going on. Incredible energy and growth, exciting opportunities and a diverse population of citizens. Many are seeing Evansville in a new and exciting light. Our story is happening now, and it needs to be shared. A new brand has been created to support this energy — one that brings all our assets together and unifies our people under a common and compelling symbol of our outstanding city. Our story must be clear and coherent, distinct and differentiating and inclusive of all the beautiful people, places and purposes that unite us. Evansville is more than a place on the map. Evansville is a living, breathing (working and playing) entity that demands a brand with just as much life and energy. No matter who you are, your passion or purpose, Evansville offers something for all.

The people of Evansville are proud of what we’ve built together. It’s up to the us to keep the energy and excitement going. When we connect, contribute and celebrate all that is Evansville, our community thrives. When we share the story of what it means to be a part of this community, whether resident, business person or visitor — we showcase our successes.

So, let’s connect with the people around us. Let’s contribute by getting involved in whatever capacity we can — by taking ownership in our city, pitching in and doing our part to help our city thrive. And let’s celebrate every achievement, welcome every newcomer and get excited about every possibility. We need everyone to be brand ambassadors of our city — we have the power to change perceptions. So, when we speak of our city, let’s speak with pride, with enthusiasm and with a spirit that unites and never divides. Let’s tell our Evansville story every chance we get.

Please join us on Thursday, May 18 at 5:00, Old National Bank – 8th Floor Legacy Room, 1 Main Street, Evansville, IN to help us launch our community brand and hear from the team that has collaboratively worked together to develop this branding initiative and let’s all celebrate Evansville.

http://evansville.in.gov/index.aspx?page=9&recordid=2866&returnURL=%2Findex.aspx